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Hospital Marketing: Using ER Wait Times as a Marketing Tool
Some hospitals are using new technology to communicate ER wait times. In the October 12, 2009 issue of Advertising Age , Abbey Klaassen wrote about HCA hospitals in south Florida using...
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Hospital Marketing: Surgical Tweets Keep Patients’ Families Updated
At least one hospital is now using Twitter to improve communications from the surgical suite to family members. Fawcett Memorial Hospital in Port Charlotte, Florida has begun using Twitter to...
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